It's time to raise the game

Casinos are in our DNA

This year we are celebrating our 50th anniversary with interests spreading across the world. And with 40 casinos UK wide we are undoubtedly a leader in our field. Our five London casinos include Crockfords in Mayfair, home of the world’s oldest private members gaming club.

It’s this high level of experience and knowledge that allow us to achieve further success in the virtual world of online.

We want you to share in this success.


Years of global success

Singapore Malaysia Manila New York Miami Birmingham

Global resorts


Crockfords the
oldest private


UK members



UK casinos


With over 50 years’ experience running casinos worldwide, we know what players really want. And, when it comes to our online casino, nothing is different. We know players want to be rewarded and recognised. We know they want the best and latest games. And we know each and every one of them has a certain way of playing. That’s why our exciting new campaign is focused solely on the play, to show them that Genting not only understand the way that they play, but tailor our offering to let them really play their way.

Lookout for our multi-million pound campaign launching across TV, online and in-club from the October 2015 – it’s bound to be one you won’t forget.

Rewarding Success

The brand is an institution in gaming, but we are still very ambitious. We’re bringing to the table five decades of global casino success. We’re asking you to partner us.

We’re confident that our entry level of 25% revenue share which rises to an industry leading 45% is what you are looking for. Unlike other providers, these rates are not just for the introductory period, they are for the lifetime of the player.

We can all have a bad month, here at Genting we operate a no negative carry over model.


Revenue Share

True Partnership

We utilise our extensive market knowledge to ensure that from first click, we have everything in place to get players active and engaged in our products – maximising your returns.

Just don’t take our word for it.

“We at New Casinos LTD are really satisfied in working with Genting Affiliates. First of all, they are always available, they are nice and have a dynamic and clear business sense. We are proud to promote Genting Casinos at our site and recommend you to do the same.”

Markus Jalmerot, owner of New Casinos LTD

“Genting has an extremely solid casino and sports product that delivers some of the highest lifetime player values in the industry. The live casino options and Novomatic games are particular USPs”

Sam Miranda, owner of

For us, Genting affiliates are the logical choice. The dedicated nursery team help and encourage new sign ups which in turn drives our conversion rates. We greatly appreciate the experience that they have to share with us, which has been gained by running 40 UK land based casinos. A market leader and highly recommended, we are proud to be associated with Genting.

John Kettle

“A stable brand for decades, no surprise they also do online business with great professionalism. Player retention and player value are mighty high here so it’s really a great deal to send them customers!”

Gabor Hackler,

“The team behind TopRatedBettingSites cannot be more thankful to Genting Affiliates. Their programme includes everything you are searching for. We cannot express our gratitude to Robert Wakeham, but we can assure you that he is the best in the field, and so are Genting Affiliates. We strongly recommend them”

Lewis Lane,


We understand casino players and use this to provide them with offers and promotions that reflect the way they like to play creating stand out in a crowded market.

Nursery team

We have a team whose only focus is to increase conversion by managing players through the critical stages of registration through deposit to play.

Ongoing offers
and comms

Our best offers are not just for new players. We make players feel part of the Genting club with regular ongoing incentives and rewards to keep them playing more often and for longer.

World leading

We use our global status to provide players access to the very latest games, providing range and best entertainment available.

A True

We use the heritage, credentials and awareness of the worlds leading Casino brand to attract players to our online offering. An unrivaled position in the market and one we will use to be the first choice for online Casino players.

Life Easy

Working with Genting is designed to be easy, with support offered every step of the way. The Affiliate Marketing team is dedicated to helping you drive traffic to the Genting Casino website. Updates on game releases, offers and promotions with banners, landing pages, video and PR content are then all geared to bring you an ample return for your hard work.

Genting also has a team of Customer Services Mangers working on your behalf to keep players playing and revenues building.

An unrivalled team effort.


Manual and monthly payments services available on request

All payments delivered via Income Access

For more payment information email us at 


In depth reporting at a creative, site, and player level

Affiliate API’s available to access your stats faster

Manager your sub-affiliates and marketing campaigns through Keyword Level Tracking

Your support

Named affiliate manager and 24hr customer services team

Contact us at  

Dedicated nursery managers for getting more players through early stages

CRM team to keep players playing for longer

Reactivation team for get players who do drop out back in play

Regular communication

Exclusive updates on offers and promotions

Regular new player acquisition incentives

Retention news

Top tips for driving traffic

Incredible assets

Huge range of static and flash banners

Tailored landing pages on featured games or offers

Bring your site to life with engaging video content

Great PR content to inspire your players to join