Login Signup

It's Time to raise the game

Casinos are in our DNA

With over 50 years of experience and interests spanning the globe, with a U.K. based presence of 40 landbased casinos, we are undoubtedly a leader in our craft. Our five London casinos include Crockfords in Mayfair, home of the world’s oldest private members gaming club.

It's this high level of experience and knowledge that allow us to achieve further success in the virtual world of online.

We want you to share in this success.


Years of global success


Global resorts

Singapore Malaysia Manila New York Miami Birmingham


Crockfords the oldest private casino


UK members

Unique gaming experience


UK casinos

The player is our focus

With over 50 years’ experience running casinos worldwide, we know what players really want. And, when it comes to our online casino, nothing is different. We know players want to be rewarded and recognised. We know they want the best and latest games. And we know each and every one of them has a certain way of playing. That’s why our exciting new campaign is focused solely on the play, to show them that Genting not only understand the way that they play, but tailor our offering to let them really play their way.

Play the video below to view our multi-million pound campaign launch across U.K. Television to give you a flavour of what our brand has to offer.

Play Now

Rewarding Success

The brand is an institution in gaming, but we are still very ambitious. We’re bringing to the table five decades of global casino success. We’re asking you to partner us.

True Partnership

We utilise our extensive market knowledge to ensure that from first click, we have everything in place to get players active and engaged in our products – maximising your returns.

Just don't take our word for it.

"We recommend working with Genting Affiliates. They offer a high quality product backed by a professional team committed to success. They're very communicative and helpful."

"Genting always put player experience first and it results high value players for affiliates. With a dedicated affiliate team who is always ready to help, we strongly recommend Genting Affiliates"

"We have enjoyed cooperating with Genting Casino from the beginning. We hope it may continue for a long time as we consider them to be among the top UK igaming operators"

"We have been working with Genting for a while now with great results. We've really enjoyed promoting their brands and we look forward to expanding our activity with them in the future."

"Genting have been a really strong partner for us. They have a range of great offerings that we have really benefited from. We have enjoyed dealing with Genting and are excited to see how our partnership progresses moving forward."

"Genting Affiliates have been one of our favourite partners to work with over the years. Expect a high converting product, great retention and on-time payments. Offering both a great casino and sports product."

"We only have words of praise for the way Genting Affiliates conduct their business. They are professional at every level, and the value returned is always extremely satisfactory. A great addition to our portfolio and a natural choice for anyone looking to monetize their casino traffic."

"We at New Casinos LTD are really satisfied in working with Genting Affiliates. First of all, they are always available, they are nice and have a dynamic and clear business sense. We are proud to promote Genting Casinos at our site and recommend you to do the same."

"Genting has an extremely solid casino and sports product that delivers some of the highest lifetime player values in the industry. The live casino options and Novomatic games are particular USPs"

"For us, Genting affiliates are the logical choice. The dedicated nursery team help and encourage new sign ups which in turn drives our conversion rates. We greatly appreciate the experience that they have to share with us, which has been gained by running 40 UK land based casinos. A market leader and highly recommended, we are proud to be associated with Genting."

"A stable brand for decades, no surprise they also do online business with great professionalism. Player retention and player value are mighty high here so it’s really a great deal to send them customers!"

"The team behind TopRatedBettingSites cannot be more thankful to Genting Affiliates. Their programme includes everything you are searching for. We cannot express our gratitude to Robert Wakeham, but we can assure you that he is the best in the field, and so are Genting Affiliates. We strongly recommend them"

"At Gambling.com we pride ourselves on working with the best in the business and the team at Genting Affiliates are no exception. They are highly responsive and extremely well informed which has allowed us to build a very successful partnership, one we look forward to growing for many more years to come"

"Genting Affiliates is a premium affiliate program in all aspects: world-class reputation of the brand, customization of promotional material, excellent level of affiliate managers, high speed of payments and strong compliance policy. The program provides to the affiliates a good chance of success"

"We are satisfied of our work with Genting over the last year. Genting helps us to monetize our casino traffic and take the most of our high-quality casino players."

"We are fairly new affiliates for Genting Bet but we are very pleased with the partnership. We mainly promote their sportsbook and the results are great. We get all the support needed from our affiliate manager. Looking forward to working with Genting Bet for many more years."

As one of the most respected names in the industry, it is both an honour and a privilege for us to do business with Genting Affiliates. So far our partnership has been very fruitful with excellent conversion rates, and long may it continue!"

We have been working with Genting for a while now and we are very satisfied overall. The brand has a very good conversion, the account managers are very responsive and payments are always on time."

"Having worked closely with Genting Affiliates over the years they certainly are one of the best companies to work with. Be it fast, timely payments, converting brands or quality marketing material you can trust Genting Affiliates to be a top marketing partner"

Targeted promotions

We understand casino players and use this to provide them with offers and promotions that reflect the way they like to play creating stand out in a crowded market.

Dedicated CRM Teams

We have a team whose only focus is to increase conversion by managing players through the critical stages of registration through deposit to play.

Ongoing offers and comms

Our best offers are not just for new players. We make players feel part of the Genting club with regular ongoing incentives and rewards to keep them playing more often and for longer.

World leading games

We use our global status to provide players access to the very latest games, providing range and best entertainment available.

A True Brand

We use the heritage, credentials and awareness of the worlds leading Casino brand to attract players to our online offering. An unrivaled position in the market and one we will use to be the first choice for online Casino players.

Making Life Easy

Working with Genting is designed to be easy, with support offered every step of the way. The Affiliate Marketing team is dedicated to helping you drive traffic to the Genting Casino website. Updates on game releases, offers and promotions with banners, landing pages, video and PR content are then all geared to bring you an ample return for your hard work.

Genting also has a team of Customer Services Mangers working on your behalf to keep players playing and revenues building.

An unrivalled team effort.


Manual and monthly payments services available on request

For more payment information email us at Affiliates@gentinguk.com 


In depth reporting at a creative, site, and player level

Affiliate API’s available to access your stats faster

Manager your sub-affiliates and marketing campaigns through Keyword Level Tracking

Your Support

Named affiliate manager and 24hr customer services team

Contact us at Affiliates@gentinguk.com  

Dedicated nursery managers for getting more players through early stages

CRM team to keep players playing for longer

Reactivation team for get players who do drop out back in play

Regular communication

Exclusive updates on offers and promotions

Regular new player acquisition incentives

Retention news

Top tips for driving traffic

Incredible assets

Huge range of static and flash banners

Tailored landing pages on featured games or offers

Bring your site to life with engaging video content

Great PR content to inspire your players to join

Nearly There

Now you should have all the information you require to get our partnership started.

If we have not answered all your questions we are always on hand so email us at Affiliates@gentinguk.com